What are Branded Macros?
Branded macros are climbing holds with integrated, high-resolution graphics that embed your brand directly into the climbing experience.
These are functional elements used by climbers, not external signage or overlays.
What This Delivers
Physical Interaction
Climbers engage directly with your brand through movement and touch.
High-Engagement Environments
Placed in gyms, competitions and climbing spaces with repeat exposure.
Content Creation
Visually distinctive features that are naturally photographed and shared.
Authentic Placement
Integrated into the sport rather than added as advertising.
How Your Branded Macros Will Be Used
Competitions
Feature holds in high-visibility routes and finals
Brand Activations
Custom installations for launches and events
Gym Partnerships
Ongoing branded placements within climbing centres
Campaign Content
Unique physical assets for marketing and media
Examples and Concepts
Concept visuals — custom designs created per brand
Why Vol. Climbing
Vol. Climbing is the only manufacturer producing climbing macros with integrated, image-quality graphics.
Unlike applied or printed solutions, our designs are embedded directly into the macro surface, maintaining durability, performance, and visual quality.
All our design and manufacturingis done in the UK.
From Concept to Installation
Step 1: Brief & Concept
We develop macro concepts aligned with your brand
Step 2: Design Integration
Graphics are built into the macro surface
Step 3: Manufacturing
Produced in-house using performance materials
Step 4: Delivery & Use
Installed in gyms, events or activations
Built on Climbing Experience
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Macros installed in UK climbing gyms
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2+ years manufacturing experience
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Branded macro projects in development (including CAC collaboration)