The Challenge
Climbing gyms operate in a high-cost environment, with constant investment required in routesetting, holds and facility development.
At the same time, opportunities to generate external revenue through partnerships are limited.
A New Approach
Vol. Climbing enables gyms to integrate branded macros into their walls — creating opportunities for sponsorship, partnerships and event-driven revenue.
These are not traditional adverts, but functional climbing features that enhance both the climbing experience and the commercial potential of the space.
What This Enables
Sponsorship Opportunities
Partner with brands looking to engage directly with climbers
Reduce Costs
Branded macros come partially or fully funded, reducing your outgoings
Differentiation
Offer something unique within your local market
Enhanced Experience
Visually distinctive features that add to the environment
How it Works
Step 1: Identify Opportunities
We work with you to identify where branded macros can add value
Step 2: Brand Integration
Macros are designed with partner brands
Step 3: Installation
Integrated into your wall and routesetting
Step 4: Ongoing Use
Used across events, routes and campaigns
Examples and Concepts
Concept visuals — custom designs created per brand
Built for Climbing
-
Macros installed in UK gyms
-
Ultra lightweight design for real route-setting
-
Manufactured for durability and performance
-
Designed and manufactured in the UK
“They have been in our busy bouldering room for the last 3 months and have shown no wear. The friction coat is as good now as when we first got them. I can highly recommend them.”
Paul Cornforth, Director - Kong Climbing. July 2025